DOOH Audience

Sample data · demo

Centro Comercial Andino · DEMO

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100% anonymous

Impressions

10,2K

opportunities to see

Avg. attention

64%

looked / passed

Avg. exposure

4,5s

time looking

Visual conversion

38%

attention / dwell

Reach & frequency

the same person may see the screen several times

Unique people

4,6K

reach

Frequency

2,2×

times per person

Impressions

10,2K

reach × frequency

Unique people (reach)4,6K

Total impressions10,2K

On average each person saw the screen 2,2× — e.g. several times as the bus moved. Anonymous proximity count, identifying no one.

Impressions by hour

ImpressionsAttention

12a24681012p246810

Attention rate

64%

saw the screen

6,5K

saw

3,7K

didn't see

Activity heatmap

Bogotá time

Saw vs. didn't · by day

Saw itDidn't see it

Lun

Mar

Mié

Jue

Vie

Sáb

Dom

Estimated gender

57%Female

Female57%

Male40%

Undefined3%

Screen ranking

Impressions per screen

P-12 Entrada principal3.310

P-07 Plazoleta de comidas2.473

P-03 Pasillo central2.113

P-21 Salida parqueadero1.354

P-15 Zona bancos940

Age range

48%Joven

Niño7%

Joven48%

Adulto35%

Mayor8%

No definida2%