DOOH Audience

Sample data · demo
Centro Comercial Andino · DEMO
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100% anonymous
Impressions
10,3K
opportunities to see
Avg. attention
64%
looked / passed
Avg. exposure
4,5s
time looking
Visual conversion
37%
attention / dwell

Reach & frequency

the same person may see the screen several times
Unique people
4,7K
reach
Frequency
2,2×
times per person
Impressions
10,3K
reach × frequency
Unique people (reach)4,7K
Total impressions10,3K

On average each person saw the screen 2,2× — e.g. several times as the bus moved. Anonymous proximity count, identifying no one.

Impressions by hour

ImpressionsAttention
12a24681012p246810

Attention rate

64%
saw the screen
6,6K
saw
3,7K
didn't see

Activity heatmap

Bogotá time
00
06
12
18
M
T
W
T
F
S
S

Saw vs. didn't · by day

Saw itDidn't see it
Lun
Mar
Mié
Jue
Vie
Sáb
Dom

Estimated gender

58%Female
Female58%
Male39%
Undefined3%

Screen ranking

Impressions per screen
P-12 Entrada principal3.335
P-07 Plazoleta de comidas2.461
P-03 Pasillo central2.104
P-21 Salida parqueadero1.418
P-15 Zona bancos954

Age range

48%Joven
Niño7%
Joven48%
Adulto35%
Mayor8%
No definida2%